Various activations for the bar mitzvah held at the Cunard Building at 25 Broadway. The centerpiece was a 25 foot long RGB LED sign with custom controller by Smooth Technology. The Italian neo-renaissance style of the Great Hall, completed in 1921, was met with contemporary and minimal design approaches to give the activations presence within the enormous venue. Photography by Tom Sibley. Videography by Haoyan of America.

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