Pepsi Co. / Command PR / Simon Huck + Jonathan Cheban, 2011
Collaboration with Simon Doonan and Charlotte Ronson celebrating the launch of Diet Pepsi's Skinny Can for Mercedes-Benz Fashion Week. The installation consisted of stilettos, oversized product, and fashion runways made of thousands of pieces of packaging. Jonathan Adler provided the lounge decor and custom straw design. The events were held in Soho and Lincoln Center.